Doing What It's Supposed to Be Doing

I'm reading an excellent book on marketing the church. It is full of ideas, principles and concepts on how to "position" a local church in the community. The thoughts are excellent, the perceptions absolutely spot-on. We want to touch our community and see our church filled to capacity.

The hard part about books like this is to remember why we do what we're do. Yes, I want our red pews to be covered by people sitting in them. But no, we must not compromise the message of the gospel in order to do so. Sadly, I perceive that we're witnesses to seeing way too many "religious clubs" these days, filled with people who want their ears tickled. Marketing is important to any business and I'm in the business of souls. But the best source of church growth isn't from manuals on how to advertise. Instead it is the lives changed by the power of the Holy Spirit and His presence that makes all the difference.

I am grateful to already belong to some clubs that "do what they're supposed to do." This book reminds me that I need to be part of a church that "does what it's supposed to do."